Wollongong is home to around 307477 people. Also known as The Gong, the city of Australia is witnessing a consistent population growth of about 0.9% annually. The city is known to have a great talent pool to help the companies flourish. What also works to Wollongong’s advantage is that it is 33% cost-effective in terms of office rentals when compared to Sydney, Parramatta, and Melbourne. The overall business environment is popular for being supportive. The reforms and policies drafted by the Government of New South Wales are flexible and capable of boosting start-ups and established companies.
All these points serve as an excellent opportunity for businesses to grow in Wollongong. A perfect SEO marketing strategy sets a particular target for the company to achieve and also acts as a tool to measure performance. Here’s how businesses can design successful SEO strategies in Wollongong:
Designing SEO Strategies
- Listing and Pages
Preparing a list of topics is a good way to kick-start an SEO strategy. The list can be of the topics that you want to share with your potential customers. For example, you may start by introducing your company and then write about the market & services that you offer.
Look for the search volume of all the keywords in Wollongong that are in your topic. This will help you to customize and reshape your content. If the search volume is low for a topic but high for another similar topic, then you might want to switch to the topic that has high search volume. The higher the search volume, the higher the chances of getting noticed by visitors.
- Review rankers
Understanding what makes other websites rank higher on the search engine is a way to strategize your SEO content. Setting yourself apart from the competitors in the ongoing trend is also a sign of uniqueness. Uniqueness has its charm, and it must be maintained in a particular way.
A restaurant business that maintains a blog cannot rank higher if it talks about what the employees do in their free time. It can, however, share the details about its cooking style and ingredients to catch more attention. Also, check for the placement of their images and videos. A content that lacks enough media might go unnoticed.
- Highlight your brand
It’s not bragging if you highlight your achievements in a succinct manner. Similarly, highlighting your brand on the internet is not a show-off. Brand highlighting includes many things like mentioning awards, reviews, ratings, and locations, to name a few. This creates a positive impression in the mind of a person who looks at your business on the internet.
The search of a visitor can either be for a brand or a generic one. The highlighted segment of your website would make you look better in both kinds of searches. Since the competition is open or not brand-related, it is better to consider both the categories and secure your place with the best SEO strategy.
- Schedule posts and plan links
The key to optimizing content is to publish posts regularly. With regular updates, you get many chances to use the keywords and appear higher in a search engine. Publishing posts regularly on a website also signifies that you are active in the industry and intend to communicate with potential customers. The point is keenly noted by bloggers, and this is how they monetize their content.
Monetizing the content may not be everyone’s aim as businesses might look to generate and convert the leads from SEO marketing. However, planning to link the content remains a common interest among everyone who is on the internet. Use the content on one web page to generate organic traffic for the other page. Just remember to not redirect a visitor to a page that does not exist or a draft that has not yet been published.
- Pay attention to the Design
A content that looks good sells itself. In terms of SEO marketing, this implies you’re your content must have high retention percentage and engagement. This can be achieved by ensuring that the content is reasonably rich with media. This includes usage of images, videos, and GIFs wherever necessary.
This enhances the presentation of the content too. The manual placement of an advertisement, if applicable, must not be done after every paragraph. A visitor clicks on a link to read the content and not to view the advertisements.
Irrespective of what business you run in Wollongong and the agency that handles your SEO marketing, these points must be considered before designing an SEO marketing strategy. If you put in the effort to carefully plan, outline, and implement all the steps, your search ranking will naturally improve, bringing in more business.